Projects color slightly dimmed

Currently working on 4.18.3, but this seems to happen on all versions. My colors are made slightly darker, but only when testing Ingame. When Im in the editor window the colors are correct.

Could this be a Camera issue that I cant find the right option for?

264380-color.png

EDIT:
Was messing around with Lit/Unlit modes, it seems when ingame if I set the view to Unlit the colors are correct, but the issue now is why are Unlit materials not properly Unlit ingame?