Rendering to frames on command?

I’m creating a turn table.
I packaged the file and got it to render to frames on the hard drive, but only when I run it fram a .bat file with the -DUMPMOVIE argument.
(I’m using windows 7 and cannot add the argument to a shortcut).

From within the editor, or within the package file, pressing ` then typing DUMPMOVIE doesn’t work.
Any suggestions?