The pricing is interesting. My analysis compared to Agisoft PhotoScan:
Free Demo is nice, but honestly I feel like PhotoScan’s (and Adobe’s) strategy of offering a one-month full-featured free trial (where results can actually be saved) is the more successful model. People start using the software for their commercial projects (like with the Beta version of RC) and come to rely on it / see all the advantages. Also, this is the only attractive trial mode for universities and 3D scanning instructors because you can simply send your students a link to the 1-month free trial a day before class, teach your students how to use the software and do their own little project (and save and edit it in other software). When they graduate these students will buy your software, so in the end universities and 3D instructors are some of your main “allies” in spreading use of your software.
€ 99 / 3 months seems reasonable. For most people this will definitely be the best offer. No tech support doesn’t seem like a big deal, most people use the forums anyway. Max 2500 images; mah, for this price range that’s fine.
€ 7500 / 12 months this is a huge price-jump (18.75x more expensive than previous option). Who will pay this much for a software they don’t know and which they can’t trial fully? This might be interesting for big terrain scanning companies / companies that need to merge with laser scan data, but for the freelancer or student who has the occasional 2500+ image dataset, this price range is completely out of reach.
€ 15000 / life*: Let’s face it, out-of-date software is no longer an option, certainly not for companies capable of spending € 15000. The field develops so fast that in one year time there’s likely to be massive improvements from this company or any number of competitors. I can’t imagine anyone buying this option. This is like a Kickstarter “reward” where you say: ah you pay double of the cheaper option, BUT instead of getting everything the cheaper option gets and more, you actually get less. Yes, you pay 2x as much as the other guy, but you don’t get updates. Oh and you don’t get CLI.
Now for the “compared to PhotoScan” part:
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Let’s say you’ve been using PhotoScan as a casual user for 2 years, you bought the Standard Edition and payed a one-time $179. After 2 years of using RC you have instead payed €800* (edited). As an enthousiast PhotoScan seems like the better option. If, however, you are a small freelancer you will probably have bought the Professional Edition of PhotoScan for $3499, in which case RC (€99 subscription) is likely the better option.
=> RC lacks an attractive cheap option for hobbyists, who are often the people with the cool blogs and online tutorials that attract new customers.
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Let’s say you’re a medium-sized company. In 2 years you’ve bought 4 PhotoScan professional (perpetual) licenses for your employees at ca $14 000. You’re confident Agisoft will keep providing good support and improve its software over time. However, since CLI is important to your workflow, and you need +2500 images in order to also provide your 4 employees with a RC license you’ll pay €30 000 in 2 years!
=> I feel like €7500 is such a high price, that small companies can’t afford it, and medium-sized companies are likely to share a single license among several employees. If there was a more affordable price-range small companies would buy a license, and medium-sized companies might buy several licenses. Even though the profits might equal out initially, in the end you’ll have more users, which means more publicity, which means more users, etc.
I really love this software, I’m a big fan of Wishgranter (really, you’re a champ mate, thanks for all your hard work and support on this forum and others, and on this software), all competition in the field of Photogrammetry is very good news, and of course so long as RC has the faster algorithms the price might not be an issue for rich professionals and larger companies. In that sense comparing RC and PhotoScan might be like comparing apples and oranges. On the other hand PhotoScan is still easier to use, has a lower-entry threshold for beginners, a simpler UI and is more robust for “bad” datasets (such as old pictures). Agisoft has been the market leader for some 3 years now, in part due to their attractive pricing.
My analysis is that *if both products are considered as equals* RC has the more attractive pricing for small freelancers, while Agisoft has the most attractive pricing for enthousiasts as well as larger companies. The biggest threat to RC is Agisoft catching up and providing similar speeds. The biggest threat to Agisoft is currently RC, but likely more so if RC manages to simplify its interface, produce better documentation and provide more competitive prices.