Im not against Ads, sometimes theyre useful but ofcoarse Im against Push Ads and a trend on Android lately is the ability to turn Push Ads off once you run an application, AVG on Android will actually list a game as malware if its Ads are considered too invasive so its not like we are totally unaware of the rammifications of these types of platforms. As consumers I believe we should have choice and part of that choice is not to be blasted at every turn, this is exactly why Ad supported TV is on the downturn and computer gaming and premium content streaming services is up because the people have spoken time and time again when given adequate choice.
I was about to order an Oculus this morning actually but I held off and Im glad I did, I dont mind handing over my hard earned cash when I know where its going but at this point I dont see the same future for Oculus as I did before the sale 
The thing I liked most about the Oculus was it didnt lock you into an eco-system, typically Sony does try to do that by making their products in a similar vein to Apple in that its considered a lifestyle choice.