Join us live this Friday as MustardPlays speaks with Fortnite team members Saxs Persson and Dan Walsh on all things moderation in UEFN and Fortnite Creative. They’ll be answering community questions live, so toss your questions below—see you in chat
Hey! Here are my top questions, and questions I feel I’ve seen people ask for a while:
What is their stance on AI generated imagery in UEFN?
Are IP thumbnails (containing IP characters that weren’t licensed properly) and IP content in maps (stolen 3D models for example) going to be moderated more severely in the future?
How does moderation handle borderline content that’s not explicitly against the rules, but might be interpreted differently?
Is there plans for a feedback system before submitting a map to Discovery, similar to how Epic’s Picks works- but on a smaller scale?
How do you ensure consistency across different moderators or automated systems?
Some experiences currently use Player Counters to slip certain assets or features that violate TOS underneath the radar. Is there any plans to investigate this loophole to prevent its abuse?
People having to make their own Score and Rounds systems because the ones with the game are unreliable, so many issues come via players Joining a match while it is already in progress, problems with Stat Creator I hear and also Sequencers often out of sync for players that are not in the map on starting.
Is there anything further down the line that will help with this which will solve these issues?
EPIC don’t appear to use Join In progress with their releases is it because they know there are all these problems - this should be up there at the top of any to do list in finding a solution.
I’d like to address ongoing concerns regarding botting and moderation standards within Creative. Based on multiple experiences, moderation responses appear inconsistent and, at times, contradictory to the platform’s stated rules.
For instance:
Misleading/Deceptive Content: I submitted a report regarding a roulette wheel in a map that visually displays items like lightsabers and Iron Man gauntlets — yet after over 100 spins, these items appear to be unobtainable. This creates a deceptive gameplay experience. However, moderation responded with “No Action Taken,” suggesting that including fake/unobtainable rewards to encourage player interaction is currently allowed.
Botting/Exploiting: I’ve reported maps with clearly AFK bots occupying server space in glitched poses until the match ends — an obvious case of exploitative botting to inflate metrics. Again, the response was “No Action Taken,” implying such activity may not be against the current enforcement policy. Not limited to the two photos below
Unauthorized Emotes: One map allowed players to access and use dozens of Epic-owned emotes without owning them. This too was reported, and once more, the reply was “No Action Taken.” This seems to imply creators are allowed to bypass owned-content restrictions.
Inappropriate Content: A report was submitted for a map featuring a Fortnite skin image with overly revealing imagery, particularly in the chest area. Moderation returned “No Action Taken,” indicating such content might be permissible under current standards.
While it’s possible these rulings followed internal guidelines, the lack of clarity is concerning. It would benefit the community if moderation outcomes were more transparent and aligned more clearly with Epic’s published content policies. Right now, many creators are left to interpret “No Action Taken” as a green light for similar practices.
Could moderation tell us exactly what’s wrong when a map or an update gets rejected?
I’ve been talking about this for 2 years and well… Not much has improved.
Here’s and example: When update gets rejected moderation usually quotes a rule and says something very generic like “The content within your creative island”:
This is extremely frustrating as it’s impossible to guess what moderation had in mind. Even when I appeal violations I still don’t get any information on what’s wrong with my maps.
Recently when working on a branded map for a bank it got locked during the night. They asked why it happened and my only answer was “we don’t know”.
Fortnite as platform really has to fix basic issues like this one or it won’t be taken seriously.
1 - There’s no reason to ban AI thumbnails
2 - They are ramping up moderation on 3rd party assets that use stolen IP. Epic recently acquired LOCI.
To summarize the post -
Epic is integrating Loci’s AI-powered tagging and similarity detection tech to automatically categorize 3D assets, making them easier to search and manage across its ecosystem. This will help with discovery in Fab and asset indexing in UEFN. It also adds a tool for spotting IP violations, which could improve moderation and help prevent stolen or infringing content.
The post mainly refers to actual 3D assets, so it’s unclear if thumbnails are covered. Same with whether it helps beyond Fab (like other platforms).
Usually the IP holder has to come in and flag the project first
There are reasons behind banning AI thumbnails, not all companies think of AI the same, and I’m interested in seeing how Epic (or at least the people working on moderation in UEFN) treats AI. Most widely available models capable of generating images were trained on copyrighted images, paintings, drawings, renders, etc, so there’s a debate to have there (I’ve seen a lot of people talk about whether or not AI should be allowed in UEFN, most said no), and in my opinion, AI-generated images don’t really have that quality feel wanted from UEFN.
I’ll wait for an official answer, since MustardPlays already replied to me on Twitter, and said these were his top 2 concerns too.
Can you please put out a statement regarding misleading off platform promotion - promising kids an item if they put in a secret code/find the secret item and not mentioning a 2 hour timer they have to wait behind is deceptive and only used to increase play time.
Maybe banning time gating items would be an easy fix?
Totally valid concerns, and yeah, AI-generated content definitely sparks debate. But I think it’s important to separate the tool from the misuse.
AI is just that, a tool. Photoshop was controversial once too. It’s how it’s used that matters. Banning thumbnails just because they were made with AI, regardless of whether they violate copyright, seems like a blanket move that punishes responsible creators and stifles creativity.
Most of these models are already being retrained on cleaner datasets, with licensing baked in. Two years from now, what we consider “AI-generated” will be vastly different. Are we gonna retroactively penalize creators based on how the tech used to work? That’s a dangerous precedent.
Plus, quality is subjective. Some AI art is bad. Some is stunning. The idea that AI images inherently lack the “UEFN look” is more of a taste issue than a rule violation. Shouldn’t it be up to the creator to decide how their thumbnail reflects their map? Discovery metrics will sort out what players respond to anyway.
Unless Epic explicitly bans AI content in thumbnails, there’s no grounds to act like it’s off-limits. The bigger issue is stolen IP, not the medium used.
Until we see a real policy shift from Epic, I think the focus should be on what content shows, not how it was made.
1 - Interpretation is a big part in how they moderate things, if its not explicitly against rules but comes across as foul, it will probably get taken down. Then again, I’ve seen the most clear rule violations not get taken down. Truth is the moderation is not consistent and many things slip