I like a wide variety of games, a lot of it depends on my mood. Women that already play games aren’t really the ones that need convincing. There is a huge untapped market of women that don’t play games.
For a large number of people they see video games as:
- Violent
- For Children only
- Unsociable
- Mind numbing
- Waste of time
As we all know games do not have to be any of things. When I was a teen I wanted the game ‘Commandos’ for my birthday. My mum thought it was a little strange that a teenage girl would want such a game. Yes there was violence, but it was more about strategic thinking, and problem solving. Women who regularly play games see past those issues, and are generally of the type that don’t give a hoot what anyone else thinks.
The games that women overwhelmingly play are of the casual variety. To me these games should be used more as stepping stones to more complex style of game play, that might be a way to get women playing. Women often don’t have recreation time hence the appeal of casual games.