Substance design or C4D because of its procedural noises. But mostly Substance because of its flexibility and being non destructive opposed to making texts in C4D and baking everything out (waste of time) or other 3d packages…Or you can always go the practical route by getting a nice camera/photoshop with a normal map plugin and go out and sample the world around you if node graphs aren’t your thing. That method (image based texts) worked for me for well over 12 years in the mograph industry, until I dove into substance design. There’s no looking back once you’ve had a proper go with allegorythmics stuff