As I said already:
People with power have the responsibility to educate normal people and not alienating them.
If they chose alienation, it’s for profits and in this case they are the ones to blame.
People most of the time don’t know what to do or what they want until someone with power have told them, it’s sad but that’s how humans work; consumers have no power at all, they do not decide anything, not even what they are buying… None of these things are their own true free choices, the trick is in providing them the illusion of freedom.