I hate to say it but these kind of money grabbing moves by Autodesk, who lets be honest pretty much monopolize the 3D modelling software industry, just encourages software piracy.
I wish I was saying it pushed people to other software like Blender but if you’ve ever used 3DS Max or Maya, Blender is pretty rubbish in comparison. No offence to Blender obviously, it’s hard to for a free product to compete with the money of Autodesk.