For Female Fortnite Creative Game Creators, how do we ensure our games reach the female audience we are creating these games for? Woman and girls like different types of games compared to men and boys, but currently the Fortnite interphase is masculine and most all categories are for boys.
Can Fortnite introduce a primary sorting category such as FEMININE , MASCULINE or BALANCED MASCULINE & FEMINE, then followed by the sub-game categories such as TYCOON, SIMULATORS, etc, to help female fortnite game developers connect their games with more female fortnite gamers.
For example, until now the recommendations in my Fortnite For You tab is absolutely inacurate as to the type of games I like to play.
How do we as female game creators with femine styled game design and feminine gameplay ensure our games in discovery is not all the time shown to men and boys when the game is actually meant for female audiences?
Is there a way you can assist in assigning the game for Women and Girl Fortnite audience so that our games can reach the correct target market? Right now it’s not reaching the correct players for whom it was designed.
Additionally, there are no sub-category tags for Fantasy, Mythical nor Historical / Medieval etc games, while Fantasy and Mythical is among the most favorite genres among woman.
As a woman and creator, I really understand the frustration with the discovery system. I also feel many games don’t reach the right players. But may I gently suggest please don’t gender game genres.
I know the goal is to help connect games with the right audience, especially cozy or story games. But saying girls like one type and boys another can be limiting and even harmful for players and creators.
There is an important difference between gender, which is about identity, and genre, which is about game style. Mixing these can reinforce old stereotypes that many of us have worked hard to change.
For example, women have fought for space in genres seen as “for boys” like shooters and Fortnite BR itself. Making gender categories now might push us backward even if the goal is good.
Also, it is great when boys play cozy or soft games too. It helps build empathy, inclusion, and shared experiences. It breaks the idea that some games are not for them.
I agree that discovery needs to improve. Tags like Cozy, Fantasy, Mythical and Story-based would help a lot. In my opinion, adding a Diversity tag could be a good step. It would support creators making inclusive games without labeling them by gender.
Hi there. Cool, thanks for your opinion. Although I understand your perspective, it also doesn’t make sense from a marketing perspective as a company that you can not target your audience correctly. In my opinion, why do female creators keep shooting themselves in the foot and limit their earning potential becuase of their own limiting beliefs and political correctness.
Marketing has nothing to do with gender orientation. Everyone can be what they want. But as a game business, what are you supposed to do if you can’t even market to the audience you need to market to in Fortnite?
For example, if you are a female dress business selling dresses to women, and you use Google Advertising, Facebook ads, Steam, or any other platform (as an example), you can clearly market your dress to female audiences by selecting who the target audience is by filtering to the very narrow definitions. So why should we as a gaming company not be allowed to market and target our specific audience in Fortnite? (Example: A company making dresses for women in the real world is not going to spend all their marketing budget on marketing their product to men. That is a waste of marketing budget, and insanity. So why would female creators want to spend all their hard earned money on marketing to the wrong target audience?)
It just doesn’t make any sense. There is also a reason why Fortnite is still majorly a favorite among male audiences 72%+. One of the goals of Fortnite is to expand into new audiences and genre’s, so why not include more feminine oriented categories and ability to market to the right audience for which your product is made?
Although women do play male dominated categories, there is also significant research that indicates women do indeed prefer other genres of gaming. And this is ok. There should be no reason that this is seen as steorotyping.
As a game company, it’s very limiting if one is limited in not being able to reach your audience in Fortnite.
this goes more into a type of player than gender. becoming the same goofy discussion around identity. maybe if the players could also set the scale in what they prefer too, and what to avoid. Although fully avoiding some genres and you could miss out on good stuff, that make you like what it tries to do.
Games should not be marketed based on gender. Island Recommendations don’t need it if they are properly using playtime in specific genres.
Also gender is not a binary its more of a slider between 100% male and 100% female and most people are somewhere between the two even if they don’t know it yet.