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to try and put it simply, time and finances are key in regards to a new business specially in the gaming industry as a whole.
my and my partners situation is rather unique, since he started working on a project before i ever started the business (other things as well, mostly that i am disabled)…
he has a little money to work with and has purchased items on the epic store, i on the other hand get about 200 bucks a month to work with in regards to everything else.
that being the case i really (personally) cannot afford to rent a server monthly myself, however if epic made it possible to join accounts since we do have an actual company, then it would be easier to have access to each others purchases on the epic store as well as creating a possible p2p pipeline of sorts or at least allow for a integrated pipeline that can be subscribed to… this would give a variable virtual space to set the final product of the collaboration on a given project between me and my partner, this would also keep private information private while allowing my partner to rent that space.
also not has the time to find a service that works for their particular situation, this will help facilitate quicker development as well as release of product… this also allows companies to quickly pay epic whatever fees they have setup for the sale of the game that uses epics engine, the licensing details are a little fuzzy on that point in regards to a few things but that isnt the point.
hell epic even has the resources to partner other companies that rent servers or space on them for the same or similar reasons, this way its easier/ quicker/ more cost effective/ and more lucrative to involved.
the sales platform is already setup, they do not even have to do that much work to implement something like this (except for partnering other companies for server space etc.).
the point isnt just cost, but efficiency as well as having things setup for small companies that do not already have all the logistical things in place that are necessary.