That may be your assessment. Having operated web sites, including heavily ad oriented ones, for the better part of the last 15 years, and seen this “tracking” from the inside, I find it to be much more pedestrian and much less sinister.
If all of the West suddenly votes populist-totalitarian and empowers the secret police to come for your web records when you search for the wrong kind of literature, then I shall have been proven wrong, but … let’s say, I’d be willing to take pretty long odds on that actually happening 
Anyway, my assessment of the EPIC website is by comparing their list of beacons in my tracker-tracker to what a reasonable web developer would use. And, generally, I prefer to let web developers get the information they need to operate the site better.
However, I much disklike loud advertising that’s trying to tell me that I’m inferior and only buying a new shiny product will make my soul whole. That ■■■■’s corrosive! And also, a real threat to our well-being as humans! But also, not something you find on the Unreal developer sites.