Sorry for the late reply, I did not receive a notification for the comment. The pricing of the product has remained at USD 29.99 for quite a long time. But I think it varies between USD 29.99 & 34.99 depending on the country from which you’re purchasing it [More details here: https://forums.unrealengine.com/showthread.php?81534-Marketplace-prices-EU-VAT]. So the issue pointed out in one of the earlier comments was probably a result of that & the launch price of the product being USD 24.99.