Text localization question

Overall my app has done well in the play store but I have received a few bad reviews from countries where English is not native. I’m wondering is this is at all in relation to the fact that my game strings are in English.

But to the question: the Google developer console says that my game is optimized for text localization but not image localization. I never did anything to localize text. Are strings/text automatically roughly localized? I wouldn’t think so but I can’t find any information on this.

You have to translate your game strings using the Localization Dashboard :

That looks like a bit of work, but thanks for tracking that down. I’ll bookmark and check it out later.