Talks And Demos: Phygital Connection: Bridging Physical and Virtual Worlds with Unreal in Retail & Public Spaces | Unreal Fest 2023

SoWhen? has dedicated the past decade to establishing meaningful connections between brands and their audiences in various retail environments, event venues, and public spaces. Leveraging the flexibility of Unreal Engine, we have unlocked the potential to offer virtual worlds with alternative forms of control and interaction beyond traditional touch screens and buttons.

In this session, we’ll delve into the realm of phygital and immersive experiences, enabling the public to engage with virtual universes through gestures and connected physical objects, and even through fun interactions with virtual characters. As the boundaries between the physical and digital worlds continue to blur, the enchantment of this merging is heightened.

We are thrilled to present real-world examples from our valued clients that demonstrate the transformative power of these innovative approaches. Join us for a journey into the world of blending realities through Unreal Engine.

https://dev.epicgames.com/community/learning/talks-and-demos/D7R0/unreal-engine-phygital-connection-bridging-physical-and-virtual-worlds-with-unreal-in-retail-public-spaces-unreal-fest-2023