In an age where digital realms increasingly intersect with reality, marketing in the metaverse presents a new frontier of opportunities and challenges. This session will dive into how Atlas Creative utilizes the power of storytelling to not only develop engaging original IP, but also to build effective marketing strategies within and for these digital worlds.
Drawing on experiences working with Fortnite, we will share insights on how to collaborate with existing brands/IPs, adapt to the unique dynamics of user-generated content, and cultivate a memorable digital presence in the metaverse.
https://dev.epicgames.com/community/learning/talks-and-demos/k7ZB/fortnite-marketing-in-the-metaverse-unreal-fest-2023