This panel features key contributors to Coachella’s Fortnite Creative island, as well as their augmented reality broadcast on the festival YouTube livestream for last year’s Bad Bunny, BlackPink, and Gorillaz performances. It will cover all the Epic ecosystem touchpoints for Coachella to show the transmedia evolution of the festival as a template for others to follow—from the physical in-person event to a virtual community that crosses over into the main festival each year.
https://dev.epicgames.com/community/learning/talks-and-demos/oqd6/coachella-goes-virtual-heightening-fandom-through-fortnite-and-unreal-engine-unreal-fest-2023