Girraphic, an international broadcast and advertising agency, has been fortunate enough to be a part of some of the most-watched streaming events in recent history, from Netflix’s Paul vs. Tyson and NFL Christmas Gameday to Amazon’s Thursday Night Football series. These broadcasts all share one thing in common: the integration of augmented reality (AR) graphics from Unreal Engine.
This presentation recorded at Unreal Fest Orlando 2025 looks at how Unreal Engine techniques and workflows fit into the live TV space, revealing the lessons Girraphic learned along the way. The session covers challenges like hardware requirements, scene and graphics layout, multiple camera tracking systems, live control of Unreal Engine, and the choice of HDR vs. SDR.
The session also explores where real-time 3D is going next as it gains backing from forward-thinking streaming partners. This talk is for anyone interested in understanding how Unreal Engine can be used for augmented broadcast graphics, and
https://dev.epicgames.com/community/learning/talks-and-demos/qpY2/augmenting-the-most-watched-live-events-with-unreal-engine-unreal-fest-orlando-2025