I don’t know if passive sludge actually works simply due to how attention requires some form of focus. I would question if one is looking at the boring TicToc or the Sludge? If it is the Sludge, then TicToc itself is inert (not sure if this impacts monetization). May need a survey at the end of the Vid to know for sure.
Speaking of Survey’s, how about some Interactive Forms?
So what, a funny cat video in one corner, bouncing buttocks in the other, some kid playing Minecraft in an overlay and an uninteresting individual TickTocking utterly boring content in the middle?
Sure, why Not? But, I’m not talking about just overlaying games over a TicToc, Perhaps the games are part of the TicToc, or better yet overlaying several mini games over a primary game, switching between ai control (similar to autoplay of incremental game) and player control on-demand.
Perhaps go in the opposite direction, and overlay sludge videos over the game. For Me TicTocs are mindless madness sludge by default. LOL.
But I’m not sure its a fad due to the massive consumption of entertainment. I personally know individuals who binge-watch multiple TV series simultaneously with multiple Monitors and In-pic Screens. The interesting thing is, they know whats going on in each series to the smallest details. The difference is they WANT to watch it this way.