Ok, that blurry lighting… dunno ^.^ But if you look at this clip here, were they show an interactive demo with the used lights, then you can see, that their floor is quite reflective/metallic, and does reflect a pretty clear and sharp image of the background TV and the car itself (1 minute mark) :
Maybe the pdf contains some hint, because those boxes, they are moving, seem to be a combination of rectangular light and an emissive plane. Take a look at page 56, where one of those boxes is marked, and what it contains. BP_LightFree contains a RectLight and a Plane.
PDF: http://on-demand.gputechconf.com/gtc…pdf/CH8807.pdf
Have tested it with an emissive plane instead of a rect light, and maybe with a better GPU and more samples and more bounces for reflection and Global Illumination, it could look closer to your desired TV screen:
Edit: The only other way i can think of, would be to create a blurry video copy, that you use for the rect light, and the normal sharp video for the emissive plane for the reflections.