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Promoting your game: the indie way

Hi everyone! First of all, happy 2015! :smiley:

So, this is a topic that I always think about and discuss with my friends and I wanted to bring the discussion here.

What are some cool, cheap (accessible for most of us), effective ways to promote your game without spending a lot of rupees on it? When do you think is the best time to start advertising, posting on forums, indieDB, reddit, sending it to game sites, youtubers and all that juice? Tell us about your experiences, share your thoughts. Let’s discuss this important but often overlooked point of creating and releasing a game!

This little clip is maybe useful for you :slight_smile:

https://www.youtube.com/watch?v=SkEQtMP2CuA

Just some thoughts (rough overview :D):

-I personally would wait till you have something “acceptable” to show → so which shows the core gameplay, style,… but everything in a decent way (showing too much is not always good) :wink:
-The “easiest”/best way to promote your game is to build up a facebook, twitter and youtube community → there you could connect with other indie game teams, let’s players,… to get a larger community.
-As you already mentioned, threads/posts in forums, indieDB,… will also help you to grow the community.
-You could also contact gaming networks (here in germany there is a tv show called “game one” → they also show indie games, but then those games have to be either super special or in a really good quality)
-But most important is that you have something really good or special to show → then the video/post will be spread over the entire internet, because people will like and share it.
e.g in case of this game they show something really special: https://www.youtube.com/watch?v=NbCtu_yt4kk :stuck_out_tongue:

After you have a small community, you will also have to hold it → weekly posts, dev blogs, events,… just be present and let the people know that you are still working on the game

Totally agree

For example. http://www.urbanterror.info/home/

Shameless and free promoting our game. :wink:

By the way after posting the “Trooper busts a move” we had a bump in web site traffic.

That’s also a way to attract attention :stuck_out_tongue: