The lights in this project were fully virtualized, i.e. all relevant physical properties were simulated: light output (lumen), beam angle (half-power angle and field angle), light temperature, joint kinematics, material properties and color(s) were transferred to the digital doubles.
The “digital twins” are not only used for product videos and stills, but also in real-time configurators, digital showrooms and VR experiences.
More info about this project here:
