Problem with Packaging

So i created my package as shipping and i went to the folder and double clicked on the packed version of it in
“C:\Users\Florian De Graef\Desktop\UE_Pong_Build\WindowsNoEditor\Engine\Binaries\Win64”

and i get this error:

191538-untitled.png

I’m not sure what is going on and what to do since this is the first time i’m actually doing this kind of stuff i’m using
UE 4.16.2
if i use the exe in “C:\Users\Florian De Graef\Desktop\UE_Pong_Build\WindowsNoEditor”
then it launches fine but thats not the one i need to send it to other people is it?
hope you guys can help thank you.