What do you mean with the competitor has it? I was obviously referring to Unity as the main 3D Engine competitor there. And as far as I can see on their asset store they don’t have an higher price for who ends up publishing a game and who doesn’t. Actually I was referring to the fact that any monthly subscriber gets a further discount on the assets price. What you and others are thinking here that Epic Games should do is quite the opposite instead. You are asking Epic Games to let you double, triple or even put a ten times higher price for “publishers” which means what exactly? So anyone that ends up publishing any game on Steam or Apple App Store or Google Play Store and so on made with UE4 should pay everything more on the UE4 Marketplace? Sorry but that is far from a good thing. Prices on the UE4 Marketplace are already higher than on the Unity Asset Store on average because there are less creators obviously and so a real price war hasn’t started yet. With Epic Games now releasing Unreal Studio with some premium direct support and a monthly subscription the worst thing it could do is allowing people on the marketplace to increase prices. Although Epic Games claims its highest profit and success with big software houses for AAA titles it still wouldn’t be a good thing marketing wise to allow marketplace prices to increase all of a sudden. And any indie developer that manages to publish a game online still has to pay a 5% to Epic Games either with standard free UE4 or with the paid Unreal Studio. Good marketing is giving loyal customers discounts and not increase prices so they pay more.