Price Discrimination

I propose allowing content creators to offer different prices to casual UE4 users and to those that publish their games. This would allow for greater total profits for the content creators and hopefully greater incentive to produce ever more impressive content. Also it would hopefully bring down prices for the casual UE4 users to allow for more purchases. You would do this by having a normal price and then a higher price that went into effect if the purchaser published a game with the sellers content. Thoughts?

I agree with your proposition :slight_smile: This is a nice feature which could be added to the Unreal Marketplace.

How to know the difference between one and another?

I am more willing to see then a difference in price for a difference in support maybe?

With Unreal Studio release expected by November 2018 it would be obvious for Epic Games to do the same as its main competitor which means allowing Unreal Studio customers to get everything on the marketplace at a discounted price. If competitors do that there is no reason why Epic Games should not do the same to boost sales and give another good reason to Unreal Studio customers to keep paying the monthly subscription fee.

@NilsonLima - the price would perhaps be listed as X(Y) where X is the “casual price” and Y is the “publisher price” (casual price would be subtracted from publisher price and the difference charged on game release. The casual price would be charged up front.

The point of this is to discriminate between two populations (casual and publishers) like airlines do (early flyers and last minute flyers) because the two populations are willing to pay different prices. This allows the price to be lower for one population and higher for the next. Let’s take “Sword Aimset Pro” as an example. It is set at $65. Now this is far too low of a price for a published game but IMO far too high of a price for a casual user. Some casual users may buy the aimset but far more would buy it at $25. So if the price was $25($250) this would far better reflect the value provided by the content creator and I believe would lead to far more sales and more profit for the content creator and happier overall users.

It should also be noted that there is no downside to this change for content creators because if they perceive that they would not benefit from the change then they could just set the “casual” and “publisher” prices to the same price and you are back where you started.

I understood, so the control would be part of the Marketplace intrinsic operation… so a new feature to be added. Sounds interesting, hopefully @Unreal_Josh and @WellActually keep an eye on this feature. So the competitor has it, why not us?

What do you mean with the competitor has it? I was obviously referring to Unity as the main 3D Engine competitor there. And as far as I can see on their asset store they don’t have an higher price for who ends up publishing a game and who doesn’t. Actually I was referring to the fact that any monthly subscriber gets a further discount on the assets price. What you and others are thinking here that Epic Games should do is quite the opposite instead. You are asking Epic Games to let you double, triple or even put a ten times higher price for “publishers” which means what exactly? So anyone that ends up publishing any game on Steam or Apple App Store or Google Play Store and so on made with UE4 should pay everything more on the UE4 Marketplace? Sorry but that is far from a good thing. Prices on the UE4 Marketplace are already higher than on the Unity Asset Store on average because there are less creators obviously and so a real price war hasn’t started yet. With Epic Games now releasing Unreal Studio with some premium direct support and a monthly subscription the worst thing it could do is allowing people on the marketplace to increase prices. Although Epic Games claims its highest profit and success with big software houses for AAA titles it still wouldn’t be a good thing marketing wise to allow marketplace prices to increase all of a sudden. And any indie developer that manages to publish a game online still has to pay a 5% to Epic Games either with standard free UE4 or with the paid Unreal Studio. Good marketing is giving loyal customers discounts and not increase prices so they pay more.

Related idea… Offer a discounted price to anyone whose not currently subject to the 5% royalty.
Those who are, pay a little more for all the packs they already own when filing along with the 5%.
Presumably this whole process could be automated which would appeal to both Devs and Epic?

@DarkS474 What you want to achieve is equilibrium price which neither biases in favor of buyers (publishers) or sellers (content creators) leading to maximum value overall. Yes I expect this change would lead to higher “publisher” price but it would lead to more available (and higher quality) content which gives value to publishers as they have more options to choose from making each purchase more valuable and making the use of UE4 more valuable overall. Unreal needs content creators the same way YouTube does. This is just a way to allow creators to extract compensation from the value they create which in general is good for the market.

Also, while creating the game a publisher only pays the “casual price” and only is required for pay the “publisher price” on publishing the game. This allows for lower upfront cost and more experimentation. If a publisher decides an asset is not worth the publisher price perhaps he/she can find something better/cheaper on the market place to replace the asset with before publishing. Particularly as the time between initial “casual” purchase and publishing is likely large and therefore many similar or event better assets may have been added to the store in the interval.

The only ones that don’t have to give a 5% fee to Epic Games are big software houses that can pay a premium 24/7 support license for their games which means $500,000+ either yearly or per title as it was with UDK and before the whole Steam and App Store revolution and professional 3D Engines becoming cheap to use. What makes you think that big software houses would want to buy many assets on the marketplace? Unless they do some fake indie production and that happens indeed and so they wouldn’t use their own assets and employees for obvious reasons… But for their main titles they already have their own programmers and 3D modelers and so on. They rarely buy anything on developers assets stores.

What you and others here are asking is Epic Games committing a suicide marketing wise in a really competitive market to let a few assets creators on the UE4 Marketplace to earn more quicker with less effort. THAT IS BAD. Just plain bad. That is not how the market works. That could be an option if Unreal Engine 4 was the only 3D Engine on the market or at least the only one with with a marketplace and so on. BUT although Epic Games main target is AAA games and big software house customers still having the Marketplace is to support indie and small software houses production and compete against other 3D engines with obviously Unity as the main competitor.

So if that would happen and let’s say that Unity would change its policy and do the same… what would it happen then? Any single freelancer developer like me at his first game, any indie developer, any small software house would ask Steam, Apple App Store, Google Play Store to enforce a policy to discriminate between “real gamers” and “casual gamers” ? So a “real gamer” that buys a lot of games should have to pay maybe 3 or 5 times more while a “casual gamer” buying few games would get the cheaper price instead?

Anyone making less than ‘3k in any given quarter’, does not pay the 5%!!!

Those are who I’m referring to, including students, or anyone just learning!
In short I hinted at a discount that would be paid back if you go over the 3k.

It could work like an all-year round season sale but just for that select group…
As regards assets / prices for Software Houses, I never mentioned them!!!

Anyone making less than ‘3k in any given quarter’, does not pay the 5%!!!

Those are who I’m referring to, including students, or anyone just learning!
In short I hinted at a discount that would be paid back if you go over the 3k.

It could work like an all-year round season sale but just for that select group…
As regards assets / prices for Software Houses, I never mentioned them!!!

Guys, take if easy… the OP just talked about a balance, meaning lowering prices for who can’t afford and scaling it up for those who clearly can. Balance is the key word. Also, we just need to hear what Epic has to say instead of guessing what is their position and maybe some better idea will come up.

Comparing UE4 Marketplace, Unity Asset Store and so on to YouTube just doesn’t make any sense.
And the real market doesn’t work like you and others here would want.
Do you think that indie developers selling games on Steam or App Store or Play Store at cheap prices due to heavy competition and the fact that being unknown or very small ones with tiny marketing resources if any are all happy to sell at very cheap prices ? BUT that is how the market works. You have to lower the price of your products and earn on quantity still delivering the highest possible quality. So an indie developer has to sell even a very complex game at prices ranging from $0.99 to $14.99 and higher the prices more difficult is to sell many copies to earn a good amount of money when taxes are paid.
Big software houses can initially sell their games at high and very high prices anything from $19.99 to $69.99 and would manage selling millions of copies easily thanks to expensive massive marketing campaigns everywhere. But then after a few months prices drop for those AAA games too and many can be bought at indie prices… the big software houses are still making a lot of money after the first wave thanks to the fact that they could add some other millions of copies sold to their profits and even with a 70% discount that could be worth millions.

Obviously anyone getting less than $3,000 per quarter is either selling games that failed and don’t sell enough copies or they made some bad games really not worth buying.
So any indie developer earning more than that would be rich enough to pay 2 times , 3 times or 10 times more the same asset on the marketplace? Seriously? Do you know what would happen if such a policy would be enforced? Many developers would quit using UE4 and switch to Unity even if they thought it was worse for various reasons before. And if it would happen that Unity management would then enforce the same policy on its developers/customers then indie developers would be forced to ask Steam, App Store, Play Store and so on to enforce something like that on end users in order to raise games prices. Chances of anything like that happening? With the fierce competitive market right now I would say near zero so if Epic Games would do that they would commit a suicide marketing wise with its competitors enjoying that so much.


For some reason you’re reading into things that aren’t there in anything I’ve said.
We’re not talking about the same things here at all… So I’m done and outta here.

Price differences are usually adopted by companies that offer software/products in the upper hundred, if not early thousand range to offer affordable alternatives with minimal feature changes/restrictions to hobbyists/freelancers. I don’t think that’d be really necessary with the marketplace given the prices are nowhere near that high, can’t say I’ve seen much if anything over $150 to be honest.