Directional like doesn’t have any unit to it. It’s just a brightness multiplier. Ruining the purpose of PBR.
Physical values for directional and skylight are on the to-do list (if it doesn’t get backlogged) we’ll finally have some proper lighting for outdoors.
The sun is very bright, yes. A typical light bulb will not produce any visibly distinguishable illumination in daylight, as you would expect. And the brightest day is about 100,000 times brighter than the brightest night. Fortunately, the eye’s response to brightness is non-linear, and the tone mapper should capture this behavior if the exposure range is set up right.