Packaged game looks different than play testing inside UE

Using UE4.10 and made a simple 2d side scroller, everything looks good inside UE when I press play.

I packaged the game for Win 64bit, started up the .exe file and noticed my main menu is showing my in game HUD. It is showing my health bar and my stamina bar. Yet none of that is showing inside UE when I press play.

Any ideas?

I’m sure my project is a mess and could be cleaned up a bit.