Yeah I know all too well, my father is among that group of skeptics… One more reason to buy a 980, Just so I can prove him wrong 
Hope to get my new 980 soon, I’m waiting for the ASUS Strix to be released, I’m a huge fan of ASUS products, I have never had anything go wrong with any component in my past 3 PC’s. Not to mention their products are usually the top tier in benchmarks…
What brands do you guys use, I think Gigabyte was the only one available in the beginning. Also what are your thoughts on the 980’s? how good is the card after using it for a couple weeks now ?
EDIT: Also - How is the performance while running that demo on your 980? I would be really interested to know how goo the FPS were while using all the new vxgi etc features. Thanks!