Material Based Tire Deformation

Hello!
I was hoping someone out there might be able to walk me through the steps to creating a realistic tire deformation material. Not a physics-based thing, just a simple material that when the tire material touches it, it deforms properly. In the past when I’ve done this, I end up with strange results that nowhere near match the tutorials I watch. I’m not sure what I’m doing wrong, but if someone could help, I would greatly appreciate it!