Marketplace Sale Ended at 9:59 AM?

Distribution UE Marketplace
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1

I just noticed the AM part. Normally the sales end in the evenings. Was that correct?

2

Update: I received a reply from Marketplace Support:

In 2024, UE Marketplace event sales will end at 9:59 AM ET on the final day of the sale. This end time is listed in all media and advertising for the sales.

Apparently, that is the new policy. It could have been communicated better. But it was listed.

Now we know.