I regularly frequent Trello to see the new packs that are being voted on. Haven’t had a chance to look in the past week, but today I see there is a pack named “Modular SciFi Interior”. Just a letter (s) away from the pack I announced a long time ago, and have been working on for some time now. Naming conventions are one way to set apart packs on the marketplace, and I chose the Modular SciFi: “name” to distinguish myself as best as I could from the existing scifi pack on the marketplace at the time which was Manufactura’s. Imagine my surprise when I see this on the Trello board, I immediately thought I may have inadvertently submitted the pack prematurely to the marketplace team. Upon further investigation I was able to determine that these were not my assets, but again were using a naming scheme I had been using, and had announced since sometime late last year.
Now I can’t say with 100% certainty whether or not Mr. Cooley was aware of my original pack, or the announced Modular SciFi: Interiors pack. Though it does seem odd that he wouldn’t have some knowledge of a pack that’s been on the marketplace for months, or a followup that was announced shortly after the release in December. Especially in terms of investigating competitors, which is something I would assume is a practice every vendor participates in as it helps us to make vital decisions. On the video Mr. Cooley provided, you can also see the pack was originally named “The Stasis Pack”. Even on his own website here, it is referred to by the aforementioned name. Not quite sure why it was changed.
This is the double edge sword that comes with showing work and announcing things early. On one hand, you want the customers to know you are still hard at work on new content for them to obtain and be able to see the work in progress - but on the other hand you want to avoid situations like this where it seems someone may have seen your declared intentions and decided to cash in on it before you do.
The issue isn’t with the pack being a scifi architectural pack, but the name which immediately caused me instant confusion so I can only imagine what it will do for consumers. Especially since the Interiors pack is the one I have been saying will be the immediate follow up to the Hallways pack. What sort of mechanism can be put in place to avoid situations like these? Brand confusion can be a big issue in a competitive marketplace like this, more importantly when trying to maintain the integrity of your product. As of now this submission from Matt Cooley prevents me from using the name I had intended to use for my pack that is due to be submitted this summer, following in the naming scheme established by the first installment of the series.
Here is a link to the trello card: Trello
I’m hoping something can be done about this, and that measures will be put in place to prevent future brand confusion between vendors.