I don’t see a reason why there should not be AAA, Advanced, High Quality, Best, etc. in titles. It’s a marketing thing and if using those labels makes 5 people go away, it makes 15 others attracted. There are so many TV manufacturers out there and every single one of them claim to be the best among others. The truth is if they don’t claim that and shorten their ads from like 30 seconds to 10 seconds less people get attracted to the product that’s all. And most people honestly go for the one with better ads. Now whether claiming to be the best, most advanced etc. is just or not is up to the producers (not all TVs are the best among others but they all seem to be.) The only thing that seems off here is the ABCD sorting here, which is pretty easy to fix if Epic wants. 