I don’t see this as being an issue. With how large the marketplace is now, said it would take 6 weeks for the team to update everything manually. That’s time better spent elsewhere, such as adding new features or quality control. The updates are only required for each major release, so the next time we will need to do it is 4.10. It shouldn’t take longer than 30 minutes for content creators to individually do this. =)
Also, it was already in the marketplace terms that we are responsible for updating. The team was just kind enough to do it themselves for projects that aren’t likely to need revisions with each major release. Now the quantity has just outgrown their ability to extend that courtesy while keeping up with their duties.