How to market to people without direct buying power?
For example, a kickstarter or steam campaign might be virtually useless if a game appeals to elementary or middle school crowds. Larger companies that have a proven history, capital and cash flow can reach out to TV, cartoon networks, etc. that connect with the younger crowd. But on a bootstrap budget, this seems unrealistic.
It’s not uncommon for indie devs to build games for their kids or nieces/nephews, but have difficulty with game exposure beyond word of mouth or local communities.