even happened recently with a free game, remember Flappy Bird? It used ripped content from Super Mario. The owner received a cease and desist letter from Nintendo informing him they would sue unless was pulled.
I believe he was receiving ad money for the game, but that wasn’t the reason Nintendo went after him, he used content from one of their games without permission, showing their brand in a negative light.
And what wrote above sums it up pretty well @knack, it’s all there in the wording of the law you posted.
Taken from knack’s post on the law:
Paraphrasing what Cube wrote:
Normal exploitation is specified by the EULA. Since ripping content is not allowed (as stated in the EULA), it therefore “conflicts with a normal exploitation of the program”, which means it is against the law.