Is it even worth it? (General Question about ArchViz)

I’m not sure I’m following you? Game engines for Architects seems to me to be relatively new, I’m starting to see more and more Architects requesting UE4 specifically. In terms of expertize in Architecture firms have you ever worked for a world class firm like Gensler, my past employer? Don’t sell these guys short, they didn’t get to be the biggest firm in the world because they aren’t capable. You have to understand the business model of presenting a project in Architecture, it’s not like making a TV commercial, it’s usually an overhead cost or partially subsidized by the client. So with that said budget determines output.