Immersive 3D billboard / amorphic ledwall

Hello everyone, I recently discovered this amazing collaboration Fortnite x Balenciaga immersive 3D billboard | Unreal Engine - YouTube that was made in UE. I was wondering if anyone could guess how more or less was made inside of unreal. I already scanvenged around to find some info but to no success, I’ve also tried to mess around with unreal myself, coming to the conclusion that is probably something that has to do with the uv’s and camera resolution, but again, didnt make much progress. Any tips?

Sorry for resurrecting this old thread, but I’m curious if you ever found a solution. I’ve done this in C4D, but I’m evaluating the switch to UE. Any luck?

Creating an immersive 3D billboard in Unreal Engine, especially for a collaboration like Fortnite x Balenciaga, likely involves several key techniques and considerations. While I can’t provide specific details without seeing the actual content of the billboard, I can offer some general tips and insights based on common practices in Unreal Engine and 3D rendering:

  1. High-Quality Textures: Ensure that the textures used for the billboard are high-resolution and optimized for performance. Balenciaga’s designs often feature intricate details and textures, so it’s essential to maintain the quality while optimizing for real-time rendering.

  2. UV Mapping: Correct UV mapping is crucial for applying textures accurately onto 3D models. This ensures that textures appear correctly without distortion or stretching. You may need to adjust UV maps to fit the specific geometry of the billboard.

  3. Lighting and Shading: Proper lighting and shading can significantly enhance the realism of the scene. Experiment with Unreal Engine’s lighting tools to achieve the desired mood and atmosphere. Balenciaga’s aesthetic often features dramatic lighting, so pay attention to shadows, highlights, and reflections.

  4. Detail and Polish: Pay close attention to details such as materials, surface imperfections, and fine textures. Adding small details can make a big difference in the overall look and feel of the billboard.

  5. Optimization: Since this is likely intended for real-time rendering in a game engine, optimization is crucial for maintaining performance. This includes optimizing polygon count, texture resolution, and using LODs (Level of Detail) to ensure smooth performance across different hardware configurations.

  6. Camera Setup: Consider the perspective from which the billboard will be viewed in the game environment. Adjust the camera position and field of view to maximize the impact of the billboard while ensuring that it fits seamlessly into the surrounding environment.

  7. Animation and Interactivity: Depending on the specific requirements of the collaboration, you may need to incorporate animation or interactive elements into the billboard. Unreal Engine offers robust tools as from the site playtiles for creating dynamic content, including animations, particle effects, and user interactions.

  8. Collaboration and Feedback: Collaboration with other team members, including artists, designers, and stakeholders from both Fortnite and Balenciaga, is essential for ensuring that the final product meets everyone’s expectations. Solicit feedback throughout the development process to iterate and refine the billboard as needed.

By focusing on these key areas and experimenting with Unreal Engine’s powerful features, you can create an immersive 3D billboard that effectively showcases the collaboration between Fortnite and Balenciaga.

I did some very basic testing inside of the engine so take this with a pinch of salt, but essentially you have to start from the NDisplay framework from the unreal editor, that is probably the best way to get started

Cool, if you could also avoid copypasting chat gpt shallow responses, that would be terrific!