How can we price our unreal engine arch viz projects ???

You also need to get “those” clients. And, to get those clients you need to show you can handle the job, which means a great portfolio and a staff to do the work. That will take time. Honestly I don’t see UE4’s quality level high enough for major presentations like Dbox and others do at the moment. That said as a design tool I think it’s got a good chance. Maybe down the road when things like reflections (mirrors, glass) no lightmaps, better lighting solutions etc. it can compete but right now there are too many problems.