Thank God my client didn’t ask for that kind of stills and videos! 
For me, the ability to walk through the house/building and interactivity with the environment are the major selling point for arch viz, well at least that what I was selling to my clients, good lighting and PBR materials are just bonus for them
But in 2 years time (or maybe less) I think more clients will ask for full interactivity and Oculus Rift ready arch viz, and yes, possibly at the price of still renders or even less (-_-")