I’m actually not counting on the value of - The model of x $$ per second, as some charge for 3D animations - as you have said. I think that equation will not work and I do agree. A real time demo of what an Architect has designed is a whole new ballgame. It opens a lot more possibilities. It’s valuable for marketing, context data and probably environmental design just to name a few.
I think it really comes down to the quality of work that we produce or the Arch Vis firms out there and how high the demand is. ( demand pretty much dictates value ) If it becomes successful, I think it will be a totally new field of work in my opinion and I think it’s great.
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It won’t be any different though to how still images are priced. You have the same mind set from the clients, Architects and Developers mainly. They are going to want the best price best quality they can get. The value you offer is in the service you provide, is your work better, does the aesthetic match the clients, are you local, can you get it done in their time frame on budget etc. Demand isn’t going to play into what you can charge because there will be no scarcity of people able to fill the demand. Initially there might be a window of opportunity where there is more work than people able to do it but that won’t last. Real time viz is here and it will become common place in Architects offices as technology advances.