How can we price our unreal engine arch viz projects ???

I’m actually not counting on the value of - The model of x $$ per second, as some charge for 3D animations - as you have said. I think that equation will not work and I do agree. A real time demo of what an Architect has designed is a whole new ballgame. It opens a lot more possibilities. It’s valuable for marketing, context data and probably environmental design just to name a few.

I think it really comes down to the quality of work that we produce or the Arch Vis firms out there and how high the demand is. ( demand pretty much dictates value ) If it becomes successful, I think it will be a totally new field of work in my opinion and I think it’s great.