Fab.com Buyer UX After Unreal Marketplace Migration

As I started working on my portfolio, I decided to focus on products and companies I truly admire.

While browsing community feedback (sources linked below), I noticed that many users shared concerns about the Fab.com experience after the Unreal Marketplace migration. Inspired by that, I conducted UX research and proposed improvements to enhance the buying journey.

I’m sharing my analysis here in case it brings value to the community and the platform we all use:
Fab Buyer UX Analysis – After Unreal Marketplace Migration

I’m not sure if anyone from Epic will see it, but fingers crossed! My hope is that this can be both a portfolio piece and a small way of contributing back to a platform that has given so much to game developers.

(Feedback is also very welcome!)

  • Sources:
  • Reddit “FAB is the worst Marketplace I ever had the displeasure of using.” – User discussion of Fab’s launch issues,
  • RedditUser comments on r/unrealengine threads – various complaints about missing features, broken search, navigation bugs,
  • Epic Games Support ForumsFeedback threads on Fab – reports of Vault integration problems and feature requests (Wishlist, etc.)​,
  • 80.lv News“Fab Received Search Improvements, UX Overhaul & Wishlists” – announcement of a Fab update addressing some user feedback (wishlist, filters, etc.),
  • Official Unreal Engine Blog“Unreal Engine Marketplace is now Fab” – Epic’s announcement of the migration, noting that star ratings carried over but text reviews/Q&A would not,
  • User posts on social media (X/Twitter) – assorted real-time reactions from developers about Fab’s usability post-migration (e.g. comparing it with Unity Asset Store and ArtStation).