Creating a web link in matinee

Hi,

Was wondering if it is possible to create a clickable link at the end of a matinee cut scene. I am working on an interactive trailer/ level and at the end of the cut scene would like to enable the player to click on the link, that would go to a site to in theory buy the film.

Any help would be appreciated as its towards my advergaming honors project at Uni.

Thanks in advance.

Chris