Analytics show players but no sales data?

Hi,
We have our game live in EA at the moment for a couple of weeks now. We can see number of launches figures in the 200’s via Analytics, but when we check the Sales data, it says there is no data ??

I am concerned that something has been misconfigured somewhere and the game is being obtained by users for free despite when I view the public facing page it does show it as purchasable for the correct price.

Is there some reason sales data is not appearing? This is the first title I have published on EGS, apologies if this is a strange question.

Thanks in advance

Graeme