Hey! I’m looking to better understand the Clicks to Plays conversion for most games.
Our concern is that our games typically have a conversion rate of over 90%, but a couple of them are below 50%.
How is such a difference possible?
How are your games performing? Is this metric consistent across your titles?
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Example (solid performing one):
Not consistent one:
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We notice more fluctuation when the CTR is lower, but why are they correlated? If a player clicks on the game, why are they much less likely to click “play” after already deciding to check out the game?