At its 2015 Blizzcon event, Activision Blizzard announced it will expand to add yet another source of revenue: a long-rumored feature film and television production studio called Activision Blizzard Studios. The new studio will work to bring the company’s IP to viewers around the world, and it looks to start with two of the biggest franchises.
According to Activision Blizzard’s press release, two projects that are likely to emerge from the new studio are a movie franchise based around the Call of Duty series and a television show based off of Skylanders. While Skylanders seems like a natural fit as an animated TV show, the Call of Duty announcement took some by surprise. Even more surprising is the fact that the release referred to the establishment of a “robust cinematic universe,” suggesting the films in the series may not be directly related, but would share a common setting.