It would be great if you could have a separate name for the store as a seller when you’re replying to other comments on your products. Currently it uses display name for the account which in my case is my gamer tag as my gaming account is the same as the FAB store.
Too much work to implement, just look at how long it took them to add comments.
Best is to have a second account for your gaming, so your personal and business accounts are not mixed.