A/B Test Thumbnails to Optimize Player Engagement

Thumbnail A/B testing is now available! This new feature allows creators to compare two different images to see which one attracts more clicks and delivers a higher click-through rate (CTR). Powered by real player data, it helps you optimize engagement, reduce guesswork, and iterate faster.

This is part of our ongoing effort to equip you with more tools for smarter, data-backed decisions.

To find out how to run a test, how results are measured, and to learn more, visit A/B Test Thumbnails to Optimize Player Engagement in Your Fortnite Islands

Hi all,
The recently published documentation
A/B Thumbnail Testing in Fortnite Creative | Fortnite Documentation | Epic Developer Community

has an important message. When trying to publish

You have to wait 90 days from submission
In your Creator Portal, on 27th November 2025, you will see
“Test started Nov 25, 2025 (88 days remaining)”

Related Documentation
Thumbnail Image Guidelines for Discover | Fortnite Documentation | Epic Developer Community