We are happy to share the EGS Q4 2026 Promotional Guide - your go-to resource for all upcoming sales, key dates, and discount submission deadlines.
Discount submissions are now open for all campaigns listed below! Be sure to review the deadlines and content specifics to submit on time and maximize your participation.
Halloween Sale
October 19 - November 2 | 14 Days
This sale is focused on Base Games and DLCs/Add-Ons. If you plan to participate in our Black Friday: Premium Editions Sale, exclude Premium Editions from your submissions to ensure they meet the required cooldown period between discounts.
→ Discount submission deadline: October 5
Epic Savings: Nov
November 12 - 26 | 14 Days
→ Discount submission deadline: October 29
Black Friday: Premium Editions Sale
November 17 - December 1 | 14 Days
This sale is focused exclusively on Premium Editions - such as Deluxe, Gold, Premium, or similar versions.
Content that doesn’t meet this criteria will be excluded from being positioned in marketing placements associated with this sale. Halloween and Holiday sales are available as an alternative for Base Games, DLCs, and Add-Ons.
→ Discount submission deadline: November 5
Holiday Sale
December 10 - January 7 | 28 Days
This sale is focused on Base Games and DLCs/Add-Ons. Content discounted during the Black Friday: Premium Editions Sale can join Holiday Sale after the 30 days cooldowns passed.
→ Discount submission deadline: November 19
Important note: Participating in certain campaigns will prevent you from joining later campaigns inline with our cooldown period policy which can be found in our pricing guidelines. Ensure you are familiar with these before making a submission.
Important Notes
• You can find information about the dates and launch times in the Discount Management Tool.
• All discounts must be submitted through the Developer Portal’s Discount Management Tool and must adhere to our pricing guidelines.
Still need support? Simply reach out to your assigned Epic Games contact.
Best regards,
Epic Games Store Promotions