We are happy to share the EGS Q4 2025 Promotional Guide with you!
Inside, you’ll find everything you need to prepare for the upcoming Q4 sales campaigns - including key dates, content themes, submission deadlines, and other essential information to help you position your catalog for success.
Discount submissions are now open for all campaigns! Be sure to review the specific deadlines outlined in the guide to submit your discounts on time.
Halloween Sale
October 20th - November 3rd | 14 Days
All genres are welcome - this sale isn’t limited to spooky content!
If you plan to participate in our Black Friday – Cyber Monday, exclude Premium Editions from your submissions to ensure they meet the required cooldown period between discounts.
→ Discount submission deadline: October 2nd
Epic Savings: November
November 13th - 27th | 14 Days
This sale is a great opportunity to test discount strategies on select parts of your catalog or to spotlight lower-profile titles - all while staying inline with discount cooldowns and other sales you have planned in Q4.
→ Discount submission deadline: October 30th
Black Friday - Cyber Monday: Premium Editions Sale
November 18th - December 2nd | 14 Days
This sale is focused exclusively on Premium Editions - such as Deluxe, Gold, Premium, or similar versions.
Content that doesn’t meet this criteria will be excluded from being positioned in marketing placements associated with this sale. Halloween and Holiday sales are available as an alternative for Base Games, DLCs, and Add-Ons.
→ Discount submission deadline: October 30th
Holiday Sale
December 11th - January 8th | 28 Days
Open for all content.
Note: Content discounted during the Black Friday - Cyber Monday period will not have met discount cooldown restrictions and will not be eligible for Holiday Sale.
→ Discount submission deadline: November 20th
Looking for more promotional opportunities? Don’t miss out on the chance to engage with our Deals of the Week! Now open for submissions in the Discount Management Tool.
Important note: Participating in certain campaigns will prevent you from joining later campaigns inline with our cooldown period policy which can be found in our pricing guidelines. Ensure you are familiar with these before making a submission.
Important Notes
• You can find information about the dates and launch times in the Discount Management Tool.
• All discounts must be submitted through the Developer Portal’s Discount Management Tool and must adhere to our pricing guidelines.
Still need support? Simply reach out to your assigned Epic Games contact.
Best regards,
Epic Games Store Promotions